Through the U of T Trademark Licensing program, all royalties collected through branded merchandise are reinvested back into the student experience through the portfolios of Spaces and Experiences. This initiative ensures that U of T’s values are upheld while fostering growth and opportunity. The University is committed to ethical sourcing—having been the first Canadian institution to require that all insignia-bearing merchandise be produced under humane and non-exploitative conditions. When you purchase U of T merchandise, you’re not just showing school spirit—you’re supporting a legacy of responsibility and positive impact.