Chance, Zoe / Influence Is Your Superpower
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Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management’s most popular class. “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better
Based on the most popular course at Yale School of Management, Mastering Influence and Persuasion, this transformative book draws on groundbreaking research in behavioral economics, neuroscience, and psychology to explain how to effect change that’s meaningful, durable, and contagious.
Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—like the idea that asking for more will make people dislike you—and learn why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to negotiate more comfortably and creatively, sway people who hate being told what to do, cultivate more charisma, and spot liars and manipulators before it’s too late.
Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Based on the most popular course at Yale School of Management, Mastering Influence and Persuasion, this transformative book draws on groundbreaking research in behavioral economics, neuroscience, and psychology to explain how to effect change that’s meaningful, durable, and contagious.
Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—like the idea that asking for more will make people dislike you—and learn why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to negotiate more comfortably and creatively, sway people who hate being told what to do, cultivate more charisma, and spot liars and manipulators before it’s too late.
Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
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